BEGINNING OF REYNERA
Mr. Pedro Nolasco Treviño opened “La Reynera” in Monterrey, Nuevo León.
REYNERA EXPORT TO USA.
Reynera participated in fairs at El Paso, TX and St. Louis Missouri.
OVERCOMING MAYOR CHALLENGES
A crucial moment in the factory happened when a fierce fire destroyed machinery and other materials. Thanks to insurance coverage, some capital was recovered.
Reynera was led by Don Pedro Treviño’s sons, Pedro Treviño de León and Américo Treviño del León.
DIFFICULTIES FOR BROOM EXPORTERS
Some Mexican products being exported into the United States faced additional challenges when an “ad valoreum” tax of 32% was added to all products being imported into the country.
INNOVATION TOWARDS PLASTIC BROOM
The first plastic broom was built, replicating the look and feel of the traditional broom manufactured by Reynera
Reynera relocated into its current location to fulfill its growth requirements and support expansion.
Reynera ventured with new products including brushes and product refills. This allowed the company to offer new cleaning solutions.
Process and work platforms.
To improve the organization’s performance, a SIIR platform and a process improvement system was developed.
NAFTA allowed several benefits for businesses and countries, one of them was the tariff reduction.
Second Production Facility
Reynera’s growth required the development of a second manufacturing plant with the proper machinery to increase production and improve product quality.
USA DISTRIBUTION CENTER OPENING
American Cleaning Supply was opened in Laredo, TX and allowed an improved distribution to the United States.
GROWTH AND EXPANSION
A growth of retailers in the Mexican market allowed Reynera to expand further and reach more customers.
Pursuing a constant improvement and growth opportunities, Reynera developed a new image, new mindset and new products too. We continue innovating and looking for new ways to grow and “Reynvent” ourselves.